SY2C

Share Your Two Cents

A campaign to raise money for The Bahamas Humane Society, collecting The Bahamian penny before it retired from circulation in 2021

Duration
Sept - Dec 2020

Activities
Art Direction, Brand Identity Design, Design Strategy, Print Design, & Product Design

Personal
Community Project

  • The Bahamas Humane Society’s Share Your 2 Cents campaign was launched in an effort to collect The Bahamian penny before it retired from circulation in 2021. The loose change collected would help to fund food and medical supplies.

  • Looking to make a positive impact on the community during the Covid-19 pandemic, my co-collaborator and I decided to combine our skills and volunteer to help The Bahamas Humane Society. We created the concept for the SY2C campaign and executed it from start to finish. My major contributions included the coin collection tube design, the identity design, planning the collection strategy, physically going out into the community…and counting pennies.

  • The SY2C campaign ran from middle of 2020 to early 2021. With the help of The Central Bank of The Bahamas, we were able to cash in approximately $20,000 in pennies and change.

Collection Tube Design

Designing and crafting the collection tubes was the most challenging part of this campaign. With the increase in coin donations, we had to size up from 20in to 42in tubes. Using recycled wood and yard signs, we got creative with the displays.

#shareyour2cents

Through social media, we put out calls to action and information about the SY2C drop-off locations. In the illustrations I created, I tried to incorporate Bahamian culture to make it relatable to the audience.