Design a complete logo and brand identity for a micro-bakery, Butter & Batter. The assignment focused on creating a distinctive yet approachable visual system that could scale across digital, packaging, and environmental touchpoints.

The brand needed to feel warm, indulgent, and handcrafted—reflecting the simplicity of core baking ingredients—while still maintaining a polished, modern aesthetic. The identity was required to balance personality with clarity, ensuring strong recognition in a competitive local food space and adaptability for future growth.

The primary audience for Butter & Batter includes local food lovers, home-baking enthusiasts, and customers seeking artisanal, high-quality baked goods. They value craftsmanship, flavor, and the sensory experience of fresh, small-batch products. The brand also needs to appeal to social-media-savvy consumers who respond to playful, approachable, and shareable design and storytelling.