Create an ownable Brand ID (logo, color palette and font) for Azurity’s Azmiro that will launch in 2024.

Unlike some of the other brands, Azmiro's name that came from a blue-sky meeting (no Latin roots or word mash up). It was up to the team and the client to put a visual meaning into this based on the molecule and the disease state it addresses.

Health Care Providers (HCP) in Urology and Endocrinology.

Males, Older (50s-60s in some cases; 70s-80s in most cases), obese, have diabetes and/or have sleep disorders including obstructive sleep apnea.

Benfits

• Sexual Function; including increase in sexual activity, sexual desire (libido) and erectile function

• Muscle and Bone; substantial improvements in muscle strength and fat-free mass, improves bone density, and improves anemia

• Mood; improved energy, better mood, less depressed or irritable (lacking data)

Advantages over generics

• Crystal free formulation even when stored at 2-8°C

• More convenient than vials; market research showed autoinjectors and pre-filled syringes were greatly preferred over vials

• No prep (pre-filled syringe), only one needle required.